Vicki Lowell: From Horse Crazy Kid to Marketing Genius

July 8, 2017--From Sidelines--

By Lauren R. Giannini, Portraits by Isabel J. Kurek

Vicki Lowell began preparing for her new role as US Equestrian’s chief marketing and content officer as a kid when she was bitten by the horse bug. Her destiny was greatly influenced by an off-the-track Thoroughbred, bought by her father to lessen the shock of their move from Oklahoma to Cherry Hill, New Jersey. The horse still triggers powerful emotions when Vicki talks about him.

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